Fuji Xerox: Shaping New Mode of Document Processing

In the field of research, production and sales of document processing products, one name stands out: Fuji Xerox. With unrelenting endeavor and commitment, Fuji Xerox has become the global-leading provider of document processing products. Fuji Xerox is a joint venture in Japan partnered by Fuji Film Co., Ltd and Xerox of the US. Xerox, always a leader in the area of document processing, invented the first copy machine, and the first laser printer. Xerox also successfully incorporated document processing with electronic technology through digital advances; many of its technological breakthroughs have become standards in the industry. Xerox provides services to more than 150 countries and regions in the world, with its products covering black-and-white and color digital copy machines, laser printers, scanners, fax machines, digital publishing systems and other related products and services.

As one of the world's top 500 companies, Fuji Xerox was among the first multinationals to enter the China market. In 1964, Fuji Xerox began offering its products to Hong Kong, and it officially entered the market of mainland China in 1980. During this period, Fuji Xerox has been committed to providing first-class document processing products and solutions to Chinese clients and helping businesses and individuals in China enhance their document processing efficiency and improve the quality of document making.

Fuji Xerox assumed the responsibility for all Xerox business in China, in 2001. Inheriting Xerox's incomparable technology strengths and its long-term cooperative relationship with the Chinese government and other clients, Fuji Xerox will continue to follow, and render its full support to China's economic growth and need for information technology and services. In view of the rapid development of the document processing market in this country, a successfully restructured Fuji Xerox has laid down a solid foundation and a clear-cut organizational structure to meet the new challenges in China. In speaking of Fuji Xerox in China, its vice president and chairman of Fuji Xerox (China) said that Fuji Xerox will strive to become number one in mainland China's copy machine market and take a leading position in the laser printer market.

These are the main strengths of Fuji Xerox against its rivals in the China market:

First, Fuji Xerox offers the most extensive product line with greatest number of functions; this enables it to satisfy the many varied demands of its clients.

With a strong reservoir of the world's top researchers from Asia and America, Fuji Xerox has been extremely active in developing new products and it has achieved numerous accomplishments in the key areas of copying groupware, color, network, image processing and information management. Unequaled in the world, Fuji Xerox's product collection ranges from office-use printers, copy machines and multifunctional machines to high-end output solutions that meet the demands of many different printing and publishing applications. Fuji Xerox's products include: various types of digital printing/copying document systems with a processing speed of 15 to 70 pages per minute, various types of digital printers with a processing speed of 6 to 22 pages per minute, high-speed chromatic printers with a speed of above 90 pages each minute, digital publishing systems that produce 180 pages a minute, color digital printing systems, graph plotters for engineering purposes and color oversize paper printers with a speed of 60 pages per minute. This complete array of products gives Fuji Xerox an unmatched competitive advantage in the market.

Second, Fuji Xerox is well aware of how to meet the demands of clients, how to improve the performance of its document processing products, and provides custom solutions to its clients.

The strength of Fuji Xerox also lies in its ability to perceive the demands of clients in the printer market, ways to satisfy their demands and to improve the performance of its printers. As a result, Fuji Xerox provides well-tailored individual solutions to its clients. This is one of the reasons many government and business clients in China favor the products under the brand of Fuji Xerox.

Consider the bills issued by banks, insurance companies, telecommunications companies, and direct mail agencies. These bills are virtually official business letters sent to their customers and, with more importance being attached to service quality, there has been an increasing demand for quality and individuality in terms of the bills' appearance and contents. Once the contents and format of the bill is fixed, the variable information is only the customer's name, address, and amount of payment; this information can be easily handled with Fuji Xerox's proprietary VIPP technology. With the application of VIPP technology, an operator has no need to work on the interface of specific files; all he needs to do is to make modifications on the variables in the database. The "smart" printer will retrieve the variables from the database in ISN and combine them with the fixed information on the printer's hard disk before printing. This technology not only ensures high working speed, but also prevents the appearance of different versions of the same file. This enables on-demand printing with good management of network resources, helping those businesses to provide individualized services to their own customers.

It is Fuji Xerox's series of document processing solutions provided for banking and telecommunication companies that has enabled it to win a succession of major domestic competitive bids. A great many key business clients have given positive feedback on the products and services of Fuji Xerox.

With China's drive to become increasingly an information-based society, a large number of IT products will be demanded; these bid invitations will bring tremendous opportunities to IT manufacturers at home and abroad. At the same time, there will be stricter requirements for the performance, quality and service of IT products. As a leading provider of digital printing technology and color products to the world, Fuji Xerox has been able to win a series of bids, with its strong commitment to responding to customer demand. Its widely-accepted solutions for individual industry applications also demonstrates its sharp competitiveness in the market. We believe that an excellent price versus performance ratio and service quality will enable Fuji Xerox products to further penetrate the China market.

In addition, its strong technology base firmly supports for Fuji Xerox's leading position in the market.

US Xerox, a senior player in the IT industry, is an unquestioned leader in terms of its technology. As the father of Ethernet and the network printer, Xerox has always been a leader in network laser printers and network printing technology, while its color printing technology has long set the industry standard.

Having inherited the managerial strengths and product innovation of US Xerox, Fuji Xerox has successfully combined the American tradition of focusing on continued technology improvement with the Japanese flexibility and high efficiency in marketing. Currently, Fuji Xerox has the largest market share of the color copier market in Japan, and its document processing products have also shown remarkable performance elsewhere in the Asia-Pacific market.

Fuji Xerox has also won market approval in the area of colored document processing. Technically, instead of using the traditional "four-time imaging" technology, Fuji Xerox's Phaser color digital printer series makes use of new "once imaging" and enables it to process files three to seven times faster than traditional printers; the printing of the first page takes only 18 seconds. The Fuji Xerox color digital laser printer equals spectacular printing effects and impressive speed.

In December, 2001, the Fuji Xerox won RMB 2 million worth of orders for its Phaser 2135 color digital printer in a public bid to supply office equipment to China Huarong Asset Management Company. All involved, including users of the Phaser 2135 printer had given it high praise for its quality, price and all-round service before, during and after sales. Furthermore, Fuji Xerox's nationwide service network was able to meet all the specific requirements of this project. It should come as no surprise that Fuji Xerox defeated other strong rivals and won the bid.

In response to our clients' increasingly diverse and complicated requirements, Fuji Xerox has taken the initiative to transform itself from an equipment provider to a solution provider, and is committed to furnishing more complete and competitive document processing solutions that address key issues facing clients' businesses.